Strategic Influencer Retainer
Driving Consistent Footfall & Brand Awareness for MyTOWN
Prepared exclusively for MyTOWN Shopping Mall | 24 October 2025
BEYOND INFLUENCE. DRIVING DIGITAL IMPACT.
View Your RetainerAn "Always-On" Strategy for an "Always-On" Destination.
KOL Nation is a full-service influencer marketing agency. We understand that for a premier destination like MyTOWN, success isn't just about 'views'—it's about consistent visits.
This 6-month retainer is designed to provide you with flexible, ad hoc access to our elite creator network. It ensures a steady stream of on-brand content to drive footfall, whether for mall-wide campaigns (80% focus) or specific tenant promotions (20% focus).
Our strategy will target your key audiences—young families, couples, and fashion-conscious youth—by highlighting your unique differentiators: the IKEA connection, your unique tenant mix, and your family-friendly spaces.
Our Capabilities: Your Full-Service Partner
Your retainer gives you access to our complete suite of services. We don't just find influencers; we build your team.
- Strategic Influencer Partnerships: We connect you with the perfect voices across every critical platform—Instagram, TikTok, Facebook, YouTube, XiaoHongShu, and Lemon8—to tell your story.
- Seamless Event Activation: From grand ideas to flawless execution, we manage every detail of your event planning, coordination, and on-site activation.
- Dynamic Digital & Social Marketing: We build and amplify your online presence, capturing the magic of MYTOWN and driving tangible, real-world engagement.
- High-Impact Content Production: Our professional "Production Shooting" (video and photo) teams create stunning, thumb-stopping visuals that inspire visits.
- The Total Brand Experience: We create unforgettable moments, from immersive offline events and live commerce broadcasts to high-visibility traditional advertising.
The Right Influencer for Every Goal
Nano KOCs
Use Case:
To drive high-trust, authentic visits to specific tenants, F&B outlets, and pop-up activations (20% Tenant Focus).
Micro-Midtier KOLs
Use Case:
To promote mall-wide campaigns (workshops, sales) and new tenant openings to a broad but highly engaged audience (80% Mall Focus).
Macro KOLs (Celebrities)
Use Case:
To generate maximum visibility and immediate, widespread buzz for your major seasonal events or key campaign launches.
Proven Results: Driving Traffic & Engagement
Guardian, Watsons & Realme
In-Mall Event Roadshows
This case highlights strategies to increase foot traffic to mall pop-ups.
Challenge: Attract shoppers to in-mall events.
Solution: Comprehensive event planning, decoration, and a "KOL Check-in" campaign to generate excitement.
Result: Translated online awareness into tangible foot traffic, demonstrating effective shopper engagement at specific locations.
AirAsia Santan (F&B)
Smashed target CPM by nearly 50%, proving high-efficiency reach.
- Impressions 917,801
- Reach 380,285
- Target CPM RM 40.00
- Actual CPM RM 21.03
Takeaway: High-efficiency reach, delivering results at nearly 50% under the target cost.
TRAPO (Retail/Auto)
Achieved ultra-low engagement costs and drove a direct increase in sales.
- Impressions 273,968
- Engagement 8,477
- Cost Per Reach (CPR) RM 0.02
- Cost Per Engagement (CPE) RM 0.66
Takeaway: Ultra-low engagement cost from a highly targeted audience, leading to a direct increase in sales.
Proven Engagement: Our KOLs Get Noticed
A look at the real-world views and engagement our creators generate. Our network is effective because we partner with creators who create content that resonates, captures attention, and achieves mass visibility.
Instagram Reach
Our Instagram creators consistently deliver high-performing content, with individual posts reaching engagement levels like:
296K
Views
162K
Views
64.6K
Views
TikTok Virality
Our TikTok network commands massive attention. We have a proven record of posts achieving significant reach, including:
805.3K
Views
486.7K
Views
119.3K
Views
Your 6-Month Influencer Retainer
Flexible packages to meet your ad hoc marketing needs. Draw from this bank of content as you need it.
Option 1
Widespread Authentic Buzz
- ✓ Total Bank: 70 Micro KOLs (10k+ followers)
- ✓ Total Bank: 70 Instagram Reels (30-40s)
- ✓ FOC: 140 Story Posts (2 per influencer)
- ✓ Digital Rights for Advertising Included
- ✓ FOC: Check-in Fees Waived (for on-site events)
RM 62,000
RM 55,000
You Save RM 7,000
Option 2
Maximum Content Saturation
- ✓ Total Bank: 85 Micro KOLs (10k+ followers)
- ✓ Total Bank: 85 Instagram Reels (30-40s)
- ✓ FOC: 170 Story Posts (2 per influencer)
- ✓ Digital Rights for Advertising Included
- ✓ FOC: Check-in Fees Waived (for on-site events)
RM 70,000
RM 61,000
You Save RM 9,000
Your Flexible Retainer Workflow
1
Strategy & Onboarding
We align on goals, target audiences (families, youth), and key messaging (IKEA, tenant mix) to build a pre-approved pool of creators.
2
Ad Hoc Briefing
When you have a need—a new tenant, a weekend event, or a mall-wide sale—you send us a brief and we draw from the retainer.
3
Rapid Activation
We tap into the agreed pool, activating the *right* influencers to create and post high-quality content on your schedule.
4
Report & Repeat
We provide a report on each activation's performance and update your retainer balance. Then we're on standby for the next brief.
Why Partner with KOL Nation?
We Are Mall Specialists
We understand the unique goal of driving footfall, not just online metrics.
Strategic Alignment
Our strategy is built around your unique differentiators (IKEA, tenant mix, family spaces) and your key audiences.
Proven & Efficient
Our case studies show we deliver results efficiently, maximizing your marketing spend.
Flexible & Agile
This retainer is built to be your on-demand partner, ready to activate on your schedule.
A Glimpse into Our Creator Network
We will curate a dedicated pool of creators from lifestyle, food, and family niches to match your target audience.
✨ AI-Powered Strategy Lab
As your innovation partner, we leverage cutting-edge AI to brainstorm and deploy campaigns faster. Try our Gemini-powered tools to see how we build strategy.
1. Generate Campaign Ideas
Get instant, creative campaign ideas tailored for MyTOWN.
Your generated campaign ideas will appear here...
2. Draft an Influencer Brief
Turn an idea into a clear, actionable brief for influencers.
Your generated brief will appear here...
Let's Build Consistent Growth for MyTOWN
